Snapshot

Client: Early-stage DTC startup · Fashion accessories

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Objective
Launch and scale to 100 daily orders within 6 months, with sustainable acquisition and a credible brand presence from day one.

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The Challenge
Entering a saturated, trend-driven market with zero brand awareness, limited data, and a controlled launch budget. The business needed speed without inefficiency.

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Our Approach

• Brand & Go-to-Market.
• Defined a clear value proposition and launch messaging to drive immediate relevance and trust.

• Conversion-First Website.
• Designed a mobile-first e-commerce experience optimised for speed, clarity, and checkout conversion.

• Performance Marketing.
• Deployed rapid creative testing across Meta and Google, scaling only what proved profitable.

• Retention from Day One.
• Implemented email and SMS flows to drive repeat purchase and stabilise daily order volume.

• Data-Led Scaling.
• Weekly reporting across orders, CAC, AOV, and conversion rate ensured disciplined growth.

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The Results

• 100+ orders per day achieved within 6 months

• Improving CAC as creative and targeting matured

• Consistent conversion rate uplift through ongoing CRO

• Repeat customers contributing meaningfully to daily volume
 

The Impact
A brand-new startup transformed into a validated, scalable e-commerce business — built for continued growth beyond launch.
 

Services
• Brand & GTM Strategy

• E-commerce & CRO

• Paid Media

• Creative Testing

• Email & SMS

• Analytics