Client

Early-stage DTC startup · Fashion accessories

Objective

Launch and scale to 100 daily orders within 6 months, with sustainable acquisition and a credible brand presence from day one.

The Challenge

Entering a saturated, trend-driven market with zero brand awareness, limited data, and a controlled launch budget. The business needed speed without inefficiency.

Our Approach
 

Brand & Go-to-Market
Defined a clear value proposition and launch messaging to drive immediate relevance and trust.

Conversion-First Website
Designed a mobile-first e-commerce experience optimised for speed, clarity, and checkout conversion.

Performance Marketing
Deployed rapid creative testing across Meta and Google, scaling only what proved profitable.

Retention from Day One
Implemented email and SMS flows to drive repeat purchase and stabilise daily order volume.

Data-Led Scaling
Weekly reporting across orders, CAC, AOV, and conversion rate ensured disciplined growth.

The Results
 

• 100+ orders per day achieved within 6 months

• Improving CAC as creative and targeting matured

• Consistent conversion rate uplift through ongoing CRO

• Repeat customers contributing meaningfully to daily volume

The Impact

A brand-new startup transformed into a validated, scalable e-commerce business — built for continued growth beyond launch.

Services

Brand & GTM Strategy · E-commerce & CRO · Paid Media · Creative Testing · Email & SMS · Analytics