Snapshot
Client: Early-stage DTC startup · Fashion accessories
Objective
Launch and scale to 100 daily orders within 6 months, with sustainable acquisition and a credible brand presence from day one.
The Challenge
Entering a saturated, trend-driven market with zero brand awareness, limited data, and a controlled launch budget. The business needed speed without inefficiency.
Our Approach
- Brand & Go-to-Market.
- Defined a clear value proposition and launch messaging to drive immediate relevance and trust.
- Conversion-First Website.
- Designed a mobile-first e-commerce experience optimised for speed, clarity, and checkout conversion.
- Performance Marketing.
- Deployed rapid creative testing across Meta and Google, scaling only what proved profitable.
- Retention from Day One.
Implemented email and SMS flows to drive repeat purchase and stabilise daily order volume. - Data-Led Scaling.
- Weekly reporting across orders, CAC, AOV, and conversion rate ensured disciplined growth.
The Results
• 100+ orders per day achieved within 6 months
• Improving CAC as creative and targeting matured
• Consistent conversion rate uplift through ongoing CRO
• Repeat customers contributing meaningfully to daily volume
The Impact
A brand-new startup transformed into a validated, scalable e-commerce business — built for continued growth beyond launch.
Services
• Brand & GTM Strategy
• E-commerce & CRO
• Paid Media
• Creative Testing
• Email & SMS
• Analytics