About
how it started
Creative Thinker was founded by Jessica Wu, a Chief Marketing Officer with over a decade of experience driving growth across eCommerce, digital-first brands, and multi-channel businesses.
Having led marketing strategy at an executive level — managing budgets, scaling revenue, and building high-performing teams — Jessica saw firsthand where most marketing falls apart:
it prioritises activity over outcomes.
Creative Thinker was built to change that.
A Founder-Led Approach to Growth
This isn’t a traditional agency model.
When you work with Creative Thinker, you’re not handed off to layers of account managers or junior teams.
You’re working directly with someone who understands:
- What it takes to scale revenue, not just impressions
- How to connect strategy with execution
- Where marketing budgets are won — and lost
Every decision is made through a commercial lens — not just a creative one.
What We Believe
Marketing should be simple, accountable, and effective.
That means:
- No fluff — just strategy that makes sense
- No guessing — decisions backed by data
- No wasted spend — every dollar working harder
Because at the end of the day, marketing isn’t about activity — it’s about outcomes.
Our team
Jessica W
Founder & Principal Advisor
Jess brings over 10 years of experience in website, digital marketing, and social media marketing to the table. She is passionate digital transformation and is eager help you navigate your journey. With her expertise, you can achieve your online goals and elevate your brand to new heights. Let's work together to make your digital presence shine!
Kathy N
General Manager - Digital & Content
Kathy brings a results-driven approach to digital marketing, with expertise across social, email, and web. She creates insight-led strategies that connect, engage, and convert, helping brands stand out and grow. Combining creativity with performance, Kathy also produces high-quality video content to capture attention and elevate your brand.
Let’s Build Something That Actually Works
If you’re done with marketing that looks good but underperforms —
and ready to build something that drives real growth…