FAQ
Frequently Asked Questions
Answers to the questions we're asked most often by businesses considering working with Creative Thinker.
How much does a digital marketing agency in Melbourne cost?
Digital marketing costs vary depending on scope — a business running Google Ads only will have a different investment than one needing SEO, email automation, and paid media managed together. At Creative Thinker, pricing is built around your goals and current growth stage rather than a fixed package, so most engagements start with a free 45-minute strategy session to scope out exactly what's needed and what it costs.
Do you require long-term contracts?
Contract terms depend on the scope of work — some projects (like a website build or migration) are fixed-term by nature, while ongoing services like SEO or paid media typically run on a retainer. Ask us directly about current contract terms during your strategy session, as these are confirmed case by case.
What services does Creative Thinker offer?
Creative Thinker offers four core services: marketing strategy and growth planning, paid media (Google Ads and Meta Ads), email marketing and automation, and conversion-focused website design and landing pages. Most clients combine two or more of these depending on where their biggest growth bottleneck is.
How is Creative Thinker different from other Melbourne marketing agencies?
Creative Thinker is led by founder Jessica Wu, who moved into agency work after a corporate CMO role, so strategy is built from an in-house growth leadership perspective rather than a generic agency playbook. The focus is on measurable outcomes — revenue, ROAS, and qualified leads — over vanity metrics like impressions or follower counts. See real examples on our case studies page.
How long does it take to see results from SEO or AEO?
SEO and AEO (answer engine optimisation, for visibility in AI-generated answers and voice search) are compounding channels rather than instant ones. Most businesses start seeing measurable movement in rankings and organic traffic within 8 to 12 weeks, with stronger gains building over 6 months as content, technical fixes, and authority signals accumulate. Paid media, by comparison, can show results within days.
Do you work with small businesses, or only large brands?
Creative Thinker works across both ends of the spectrum — from growing local service businesses to established brands scaling nationally. Strategy and budget are scoped to the size and stage of the business rather than applying a one-size-fits-all package.
What industries does Creative Thinker specialise in?
Creative Thinker has hands-on experience across e-commerce, healthcare (including dental practices), automotive and trade services, beauty and skincare, and B2B trade supply businesses. This cross-industry experience means strategies are informed by what's working in comparable sectors, not built from scratch each time.
Can you manage Google Ads and Meta Ads at the same time?
Yes — paid media strategy at Creative Thinker is built across both Google Ads (Search and Performance Max) and Meta Ads (Facebook and Instagram) together, so budget and messaging are coordinated rather than siloed by platform. This typically produces better overall return than running each channel in isolation.
What happens in the free 45-minute strategy session?
The strategy session is a working conversation about where your business is now, where growth is stalling, and which channels are likely to move the needle fastest. You'll leave with a clear view of what a working engagement with Creative Thinker would look like — there's no obligation to proceed. Book yours here.
Do you offer email marketing and automation, including Klaviyo?
Yes, email marketing and automation is a core service, including building behaviour-triggered flows (welcome series, abandoned cart, post-purchase) in platforms like Klaviyo. The focus is on turning an existing subscriber list into a consistent revenue channel rather than one-off newsletter blasts.
Can Creative Thinker help migrate my website to Shopify?
Yes — Creative Thinker has direct experience migrating stores from platforms including Wix and WooCommerce to Shopify, covering URL redirect mapping, DNS cutover, and Google Search Console resubmission, so rankings and site continuity are protected through the move. Read our Wix-to-Shopify migration checklist for the full process.
How does Creative Thinker report on performance?
Reporting is built around the metrics that actually reflect growth — revenue, ROAS, cost per lead, and organic visibility — rather than surface-level engagement numbers. Reporting cadence and format are agreed during onboarding based on what's most useful for your team.
What is AEO, and does Creative Thinker offer it?
AEO (answer engine optimisation) is the practice of structuring content so it's more likely to be surfaced directly in AI-generated answers, such as Google's AI Overviews or chat-based search tools, not just in traditional blue-link results. Creative Thinker builds AEO into content and FAQ work alongside traditional SEO, including structured data like FAQ schema, so content is discoverable across both search formats.
Does Creative Thinker only work with Melbourne businesses?
Creative Thinker is based in Melbourne and works with local businesses directly, but engagements are also run remotely with clients across Australia, since most deliverables — strategy, ad management, content, and email automation — don't require an in-person presence.
How do I get started with Creative Thinker?
The first step is booking a free 45-minute strategy session, where current performance and growth goals are discussed before any proposal is put together. There's no cost or obligation to book the session.